Your message
in the ear of your target group
Simple, credible and effective
that is podcast advertising with Audiomy.
Podcasts are enthusing more and more people and have taken a firm place in the media landscape.
New podcast shows are added constantly. Every day more and more people decide to consume on-demand content. Internet-enabled devices such as smart phones and intelligent loudspeakers, as well as faster Internet connections and cheaper data packages, are key drivers of this remarkable development.
For advertisers, they offer brilliant and diverse opportunities to promote brands, products or services. That is why we are convinced that podcast advertising should be part of every marketing mix.
Why podcast advertising
discover podcast advertising for your business
Brand Awareness, Traffic or Sales – Podcast advertising works. Every 3rd Austrian and 37% of Germans listens to podcasts regularly. Listeners consciously and attentively consume a source of their trust – in the car, on their daily commute to work, when taking a walk or simply on the couch. The audience is young, well educated and has an above average household income. They are open to new things, trust the host of their podcast and take measurable actions.
These, and many other factors make podcast advertising unique and therefore a perfect channel for your message.
High acceptance and credibility
70% of podcast listeners say that products and services they learn about in podcasts are usually relevant to them and their interests.
High attention
Podcasts are followed on-demand and with high attention. The message goes directly into the ear of your target group.
Minimal wastage
Reach your target group precisely. Thanks to homogeneous target groups, wastage is minimal.
Simple implementation
Instead of costly productions, the podcaster speaks the advertising message authentically and sympathetically based on a written briefing.
Our offer
We provide you with comprehensive advice and take over the entire coordination: from selection, coordination, briefing to success reporting. We act as your contact for all your concerns.
We are constantly expanding our network so that we can offer our advertising customers even more target groups, even more markets and even more reach.
1
What forms of advertising are there?
In podcast advertising we work with two formats: pre-produced audio spots, “inserted ads” and “host read” ads, where the podcaster themself speaks your message in the native part of the show. In both cases, ads can be placed at the beginning, in the middle, or at the very end. We are happy to advise you on the best option for your brand.
3
In which countries can I run podcast campaigns?
Our network includes podcast productions from Germany, Austria and Switzerland. In addition, thanks to cooperation with first-class partners, we can also implement campaigns in other European countries as well as in North America, Asia and LATAM. Our international team not only works with respect for language diversity, but also pays particular attention to cultural preferences with a great deal of sensitivity. For further questions please do not hesitate to contact us personally.
2
On what basis are podcast offers calculated?
The eCPM (Cost per Thousand Impressions) serves as the basis for the calculation. This key figure is often used in online advertising. In podcasting, the CPM reflects the number of downloads measured by the publisher. However, it is important to note that CPMs between podcasts and classic online ads are difficult to compare. Podcast CPMs are usually higher than those of online impressions, as podcasts are a premium medium whose credibility and impact must be taken into account.
4
What does a host read spot actually sound like?
The actual implementation is done by the podcaster, who speaks the advertising message authentically and sympathetically on the basis of a briefing. Therefore the result is as manifold as the podcasters in our network.
You can find some examples here:
1
What forms of advertising are there?
In podcast advertising we work with two formats: pre-produced audio spots, “inserted ads” and “host read” ads, where the podcaster himself speaks your message in the native part of his show. In both cases, placements can be placed at the beginning, in the middle, or at the very end. We are happy to advise you on the best option for your brand.
2
On what basis are podcast offers calculated?
The eCPM (Cost per Thousand Impressions) serves as the basis for the calculation. This key figure is often used in online advertising. In podcasting, the CPM reflects the number of downloads measured by the publisher. However, it is important to note that CPMs between podcasts and classic online ads are difficult to compare. Podcast CPMs are usually higher than those of online impressions, as podcasts are a premium medium whose credibility and impact must be taken into account.
3
In which countries can I run podcast campaigns?
Our network includes podcast productions from Germany, Austria and Switzerland. In addition, thanks to cooperation with first-class partners, we can also implement campaigns in other European countries as well as in North America, Asia and LATAM. Our international team not only works with respect for language diversity, but also pays particular attention to cultural preferences with a great deal of sensitivity. For further questions please do not hesitate to contact us personally.
4
What does a host read spot actually sound like?
The actual implementation is done by the podcaster, who speaks the advertising message authentically and sympathetically on the basis of a briefing. Therefore the result is as manifold as the podcasters in our network.
You can find some examples here:
Contact us
Get in touch with us. We look forward to it!
References
We can already work with these and other great customers:
We connect podcasters and advertisers.
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